Back2Bentley: Groovy Intentions
Back2Bentley is an annual program that SP&E puts on to celebrate the start of the fall semester. As SP&E's summer marketing intern, I was responsible for developing the theme, logo, and marketing for this program. The theme was inspired by 1960s Woodstock and vintage concert posters. Once the semester began, as HYPE creative director, I delegated the remaining event posters to my team as their first projects.
Back2Bentley allowed me the opportunity to face Adobe Illustrator and InDesign head on and expand my skillset as a designer, marketer, and leader.
Back2Bentley Schedule
After my Spring Day schedules, I aimed to create a graphic that was easy to digest yet visually engaging. Keeping the most important text on the graphic, I referred the reader to CampusGroups where they could explore individual events in more detail.
The graphic was created in Adobe InDesign, whereas the logo and other embellishments were pulled from Adobe Illustrator.
The rest of the graphics utilized Adobe Illustrator and Adobe Photoshop for texture.
Activities Fair Directory
Secondary Posters
B2B Concert Poster
Welcome Signage
Free Coffee
