Winter Welcome Back 2024: Bringing the Skiing to Waltham
Winter Welcome Back (WWB) is a key component of SP&E's large-scale programming. Similar to Back2Bentley, WWB welcomes students back to campus with food, events, and merchandise. I had the privilege of creating the theme, logotype, and branding for this year's WWB. As HYPE Creative Director, I directed my vision and branding guidelines to the rest of my team, using the project as an opportunity to lead, train, and guide others. The primary logo is shown to the right, along with two secondary logos used on posters and merchandise, below.
WWB'24 Promotional Material